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Martin brings his experience from over 20+ years in Artificial Intelligence to consult companies. This is always built around the needs of the client. Martin’s recent work has focused on ‘Sensitivity’ — AI strategies that give organisations of all sizes a practical and effective way of using AI to understand what the market really wants, and then showing them how they can use AI to then efficiently respond to that demand.


The race to put AI to work for people has just begun, and it will be won by what Martin calls 'Sensitive Organisations.' Martin draws upon his work as an innovation advisor to CEOs and boards around the world, and his experience building and exiting AI businesses, to show how modern companies successfully use AI to be more Open, Receptive and Responsive. The goal is continuous innovation that drives immediate value. 

Delving deeper into how AI works and therefore how best to apply it, Martin's talks and workshops on Sensitive Organisations help companies deliver innovation that delights customers, and show them the new playbook for effective leadership in the age of AI.

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‘Martin delivering the keynote at SXSW on ‘The Sensitive Organisation- Rethinking Leadership in the Age of AI’

AI Consulting Outcomes

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Find out more about Martin's work on The Sensitive Organisation, and how it can help you

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