Startup & Scale-up Advisory
I help founders and leadership teams make better decisions under constraint - and turn those decisions into an execution blueprint that stands up to investors, boards, and reality. I’ve been a founder, raised capital, scaled and exited - and I’ve sat on boards from startups to global organisations - so I know what success looks like and how to get you there.
Who it’s for
I work with a small number of Founders and leadership teams each year. You are serious about scaling - and want a high-trust, high-clarity partner to reduce avoidable risk, sharpen decisions, accelerate execution and actually help deliver real results for you. You are normally
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Between product-market fit and scale
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In the run-up to a fundraise, acquisition, or major strategic shift
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At a stage where growth is real, but the next phase could either compound or snap the business.
What I actually do
This is not “coaching” and it’s not generic consulting. It’s high- stakes Advisory drawing on a mix of pattern-recognition, pressure-testing, and decision support across the few things that typically decide outcomes:
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Fundraise and investor readiness: Uncover the real irresistible raise narrative, sharpen and pressure-test the plan and milestones, and make sure you’re set up to raise on terms that don’t create drag later
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Commercial strategy + execution: Clarify the revenue plan, sharpen positioning, fix the sales motion, and make sure the numbers and the story line up
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Marketing, growth, demand and pipeline: Identify what’s really driving demand, what’s noise, and where to focus to build repeatable growth and pipeline
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Partnerships and non-linear growth: Partnerships, channels, platform moves, distribution wedges - the things that can change the slope without burning the team out
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Board-level clarity: Connect strategy to operating reality - what we’re doing, why, how we’ll measure it, and what the board needs to see
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Exit strategy + M&A delivery: Get clear on what “a good exit” looks like, what buyers will care about, and what has to be true to make it executable
Start here: The Scale Audit
A board-grade diagnostic that surfaces the few issues most likely to derail a raise or scale-up phase - and turns them into a prioritised execution blueprint
If there’s a fit, the Audit becomes the basis for an advisory cadence or a focused sprint. If not, you still walk away with clarity and a plan.
How it works
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Fit call (quick): we align on the outcome you’re aiming for and whether I’m the right person
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Scale Audit: interviews + lightweight evidence review, then a clear readout and blueprint
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Ongoing support (optional): advisory cadence, targeted sprints, or helping you bring in the right specialist support where needed
